Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies...
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s...
If you’re the marketing manager responsible for your company’s website, I’ll go out on a limb and say you have some issues with it. You’re doing everything right, but for one reason or another, your website is the last remaining bastion from “the old days”...
As a designer, it’s important that you have an understanding of the psychology behind branding. Establishing a brand is one of the most important elements of business, and clients will always want memorable designs which reinforce their message. Cognitive scientists, designers and marketers often work...