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Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies...

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?Β  The short answer is: everything. A brand represents the sum of people’s perception of a company’s...

If you’re the marketing manager responsible for your company’s website, I’ll go out on a limb and say you have some issues with it. You’re doing everything right, but for one reason or another, your website is the last remaining bastion from β€œthe old days”...

As a designer, it’s important that you have an understanding of the psychology behind branding. Establishing a brand is one of the most important elements of business, and clients will always want memorable designs which reinforce their message. Cognitive scientists, designers and marketers often work...