Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies...
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s...
If you’re the marketing manager responsible for your company’s website, I’ll go out on a limb and say you have some issues with it. You’re doing everything right, but for one reason or another, your website is the last remaining bastion from “the old days”...